How to enhance your brand with personalized workwear?

Every business wants to be the first choice for its customers. For this to be possible, it must not only stand out from the competition, but also optimize the image of its company and display its professionalism. The best strategy to enhance your brand, and therefore to attract and retain your customer, is to equip your staff with personalized work clothes or professional clothes. There is nothing nicer than seeing your employees with professional clothes in your colors. Discover through this guide, how to highlight your brand with personalized work clothes.

Personalization of work clothes: what are the advantages?

By creating personalized work clothes for your employees, you will enjoy considerable advantages:

Personalised professional clothing: an alternative to enhance your brand

Personalized work clothes are effective ways to communicate about your business. Thanks to them, you can promote your business wherever you go. These are effective strategies during the organization of your campaigns to attract your customers. Even better, opting for personalized corporate clothing in your colors allows you to easily identify yourself with your competitors.

Personalized men's or women's workwear: visibility at a lower price

Hands down, custom corporate apparel is the best advertising tool to boost your brand visibility. In addition to differentiating you from the competition, these garments will allow you to advertise your business.

Create customizable work trousers or blouses: value your employees

Choosing the same personalized clothing for each member of the team allows them to feel easily and valued. This allows employees to be active and motivated while improving their sense of belonging to a team. Of course, good humor and joy are at the rendezvous within the company. Thanks to this, you can enjoy better productions and excellent yields every day.

Personalised clothing: an excellent way to protect employees

For certain sectors of activity such as medicine, wearing a personalized business outfit is an obligation. This medical tunic is intended to protect employees from any malicious person who wishes to enter the hospital. Thus, without the personalized blouse, it is impossible to enter a space reserved for employees. This is also the case in the masonry sector. All agency heads must provide their craftsmen with personalized professional clothing to stand out and protect them from the risk of burns, splashes or cuts. Ditto for those who embark on the food trades. They must wear personalized and adapted chef's jackets or chef's aprons

How to create custom clothing for the company?

If you want to take advantage of a custom workwear of good quality, choose a team of textile experts professional. Turn to a professional who will be able to advise you on the best personalization of your work clothes while highlighting the image of your brand. However, before rushing into the choice, think about what you want to use it for. Do you need a t-shirt, blouse, pants or shirt? In addition, the chosen garment must combine resistance and aesthetics. In addition to the type of textile, also think about the colors.

What marking technique for a jacket or personalized work overalls?

Several solutions exist for customizing the set and the type of marking. You will have the choice between:

Embroidery

To benefit from quality workwear, embroidery is an excellent choice. This marking technique will offer you the possibility of inserting on a t-shirt or other garment, your slogan, the name of your company, your logo or your image. For an optimal and precise rendering, you can choose customization with an embroidered logo. From now on, it is possible to embroider digitally on corporate clothing.

Transfer or digital printing

Workwear can be personalized from transfer or digital printing. Customized models with a silkscreen or digital transfer are of good quality. The principle of this technique is based on a heat press. It will offer you the possibility of copying all the colored elements on your work clothes with photo, logo or text personalization. Very economical, this marking technique is judicious for the personalization of clothing in small series.

The silkscreen flocking of professional workwear

To make a very high quality marking, the screen printing technique is the best solution. This marking technique allows direct printing on a corporate garment all your textual elements and patterns. You will have the possibility to choose one or many colors. The rendering is satisfactory and optimal. The ink used passes through the silk screen via a squeegee. It is a fluorescent ink so that the printed designs promise excellent visibility even at night. Depending on the sector of activity, you will find personal protective equipment or high visibility workwear.